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Marketing Strategy and Innovation

Assignment topic:

“Over the last decade social media play a seminal role in the development of innovative marketing practices across different types of organizations. These innovations have radically changed markets, consumer expectations, and how marketing is organised and implemented. Critically discuss how social media are employed for the development of digital marketing and promotional strategies by a) drawing on relevant academic theories and b) using relevant examples from an organization of your choice.”

Approaching the question

A full answer to the question will require reflection on the issues that you have encountered

throughout the module. It is important to bear in mind that the content of your answer will depend on the argument that you wish to put forward in answer to the question and not solely on the concepts that the question explicitly identifies. You will be expected to relate theories related to marketing, strategy and social media from the module to the assignment topic and make appropriate recommendations, thus showing an understanding of strategic/digital marketing principles and practice.

  1. You are expected to demonstrate an understanding of marketing theories and practice. You

have to demonstrate evidence of reading and understanding of how social media shape promotional strategies and apply these views to an example of an organization with which you are familiar. In terms of word limitations 50% of your assignment should a) draw upon relevant academic theories and you have to use 50% so as to use an example b) from an organization of your choice. The organization can be a small, medium sized, a non-for-profit organization or a large corporation.

  1. Please remember that your assignment should NOT be structured around your own opinions and experiences from marketing practices but you should use relevant academic theories which assist you to critically discuss the assignment question above.
  1. Although it makes sense to look for concepts and authors discussed in your core module text that you can apply to the assignment, you will be expected to draw upon library readings (e.g. academic and trade journals, beyond your main textbooks) to support your answer. Keep in mind that one of the key criteria for assessing this piece of work is evidence of reading, understanding and discussing relevant academic theories.
  1. This means that if you make an argument or a point about something related to marketing practice, it should be backed up with a citation from a good reference that shows how prior research suggests that your point is valid one.
  1. Students who do this intelligently, and from a broad a range of (ideally academic) sources as possible, will have the opportunity to gain a high mark.
  1. In the Introduction, you should set out your main themes and intentions: describe the issue you are addressing, identify its main components, and indicate what you are going to do in the body of your essay.
  1. Break down your arguments into smaller parts – use this as a basis for the main Discussion part of your essay that will then be divided up into several sections or paragraphs (you may want to have a sub-heading title for each section of the question).
  1. Summarise your arguments briefly in a Conclusion. What is the main significance and implications of what you have been saying?
  1. Make sure you read your Programme Handbook carefully on issues of submission, essay writing, referencing and plagiarism.
  1. ALL material that you use should be referenced appropriately. This includes any material borrowed from websites or corporate brochures. Information on referencing is available in your Programme Handbook.

The long-term effects of Hurricane Sandy before, during and After, the storm, to both infrastructure and human life

The long-term effects of Hurricane Sandy before, during and After, the storm, to both infrastructure and human life

The topic of the paper must be a significant Emergency Management related issue and come from one of the chapters of your course textbook. I must see references within your paper from your textbook that supports your paper. However, use the topic from the textbook and the correlating references only as a start, as the bulk of your paper should be derived from quality outside research and references. I give extra consideration and appreciation for students who “localize” their issue to their state or region, or in others words, who “bring it home.” The paper itself should be written as though you were preparing it for a presentation in front of emergency management practitioners, with only superficial knowledge of the issue. This cannot be a topic either whole or in part utilized for any other paper in any other course. Remember that you must submit this paper to the Turnitin Drop Box. Trust that high similarity scores will simply not be accepted and/or will be graded accordingly in conjunction with this assignment

By the third week, each student will provide me with a one paragraph topic proposal, for my approval, of the specific emergency management topic selected. If you have difficulty finding an issue, I will guide you. While the summary allows me to give you individual feedback early on, I encourage you to touch base with me about your research as needed. Your proposal may also be in the form of a rough draft of your paper which adheres to the required outline that clearly shows me you are progressing well and on the right track.

Final papers must follow the format below. Include the following headings in your Final Paper: Introduction, Background/History, Analysis, Alternatives, Recommendations (if any) Conclusion.

  1. Introduction

In this section you should specifically identify and define the emergency management issue you are studying and outline its importance. You can also use this section to limit the issue (i.e., describe the aspects of the issue that you will not touch upon).

  1. Background/History

In this section you should briefly describe the history of the issue, literature review, trends and its current status. You can also provide context by describing relevant developments in other localities, states or countries. Using the literature, identify and define the principles and strategies of your topic that create attention toward it.

III. Analysis

In this section, you should get to the heart of the matter, choosing from two or more of the following to assist in your analysis: Contrast the roles played by different levels of government, international, and volunteer organizations in their response to counter and combat your specific topic; differentiate between ethical and unethical attitudes and actions regarding the execution of practices associated with your homeland security topic; identify the characteristics, ideologies, motives and behaviors of various extremist and terrorist groups associated with your topic; understand how the emergency management related organization is lead and managed in relation to your topic.

  1. Alternatives

Most Issues have some alternatives. In some cases there may be essentially two options (“yes, we should do this”, and “no, we should not”). With each alternative you must also specifically describe advantages and disadvantages of the proposed alternative.

  1. Recommendations/Conclusion

In this section you have an opportunity to provide limited personal reflection on your topic, insofar as recommendations toward improvement of current practices are concerned. You must be specific about how you reached your conclusions and on what evidence you based your recommendation. Summarize your paper and wrap up with some closing comments.

NOTE: Support all information with academically qualified references; however, emphasis should also be placed on original thought. The goal of the paper is give you the experience of identifying and defining the practices, principles, dilemmas, strategies, etc. that surround emergency management practices and issues.

Submission Requirements: The paper should be typed, double-spaced, 1” margins, and must be no less than eight pages in length (not including title page, abstract, works cited section, and any supplementary material), which means I should not receive a paper less than 11 pages in length . Full citations are expected, with a minimum of five academic sources, one of which can be your textbook (Wikipedia is not an academic source.) Cite all research references using the APA citation style. Papers are evaluated based on the students’ ability to synthesize the material and provide a critical analysis of the emergency management issue. This paper should reflect college-level work in content, appearance, organization, grammar, and effort. Please refer to the Academic Integrity Section of this syllabus for specific information regarding submission of this and all other course assignments.

Boeing: free cashflow growth

Boeing is the world’s largest aerospace company and leading manufacturer of commercial jetliners, defence, space and security systems, and service provider of aftermarket support. As America’s biggest manufacturing exporter, the company supports airlines and U.S. and allied government customers in more than 150 countries. Boeing products and tailored services include commercial and military aircraft, satellites, weapons, electronic and defence systems, launch systems, advanced information and communication systems, and performance-based logistics and training.


You have been provided with a spreadsheet of historical financial data which you can use to forecast the free cashflow for the next five years and produce a two stage DCF (discounted cash flow) valuation. The yellow cells are for you to forecast. I have done the forecasts for 2020 / 2021.

You will need to find the appropriate beta (unlevered) and risk-free rate. The return on the market to be used is 7%.

The answer should be in report format with all key assumptions to free cashflow growth forecasts explained. The report must contain a BUY or SELL recommendation. The report should include a 3-year performance chart with Lockheed Martin as the competitor and the S&P 500 as the market.

(60 marks)

From the share data tab and your research, outline Boeing’s share repurchase scheme and explain why companies buy their own shares. Calculate the average price paid for the repurchased shares and comment on the impact of the repurchase scheme.

(15 marks)

The coronavirus has put significant financial strain on many companies. Describe the possible ways in which Boeing has or will be able to access additional capital, how will each option impact shareholders. Rank the different options in order of cost to the company (shareholders).

Environmental issues and ethics in business

Research your chosen company for your Final Report:

  • Consider environmental issues of either AIR, LAND or WATER that need to be addressed and identify sustainability initiatives created by the business/organisation.

What SPECIFICS can you say about the initiative. A few questions to help:

  1. When did/will the initiative start?
  2. Is it global, local, regional?
  3. How big is the problem being addressed – be specific?
  4. How successful has it been?
  5. What model of sustainability do you think the initiative following – Market, Regulatory or Sustainability approach? Explain
  6. Which stakeholders least benefit from the initiative?
  7. Can you think of any (potential) unintended consequences?

Write a brief feedback responding to the various questions (and more you might raise) and include useful links found.

Submit to Moodle or review during class

Trading Strategies in reducing investment risks

Individual Assessment—Reducing Risk with Options

In this assignment students are requested to adopt different option strategies to reduce their investment risk in order to optimise the profits generated from their investment projects. In a nutshell this assessment is to teach students how to reduce/hedge risk with options. In this assignment you work as a junior analyst at Carson Company and you are assigned to form options strategies in relation to the stock of IBM Corporation (IBM), a software company. In these two projects, you will give advice and data analysis to one of the executives at Carson Company.

Assignment Instructions

For the project, student is required to understand the mechanisms of using options to hedge risk based on the circumstances set in the project.

For the first question of the project, student will need to devise relevant options strategies for the situations described. Students will therefore be required to calculate the price of the required call and put options, and of the overall strategy. Students will find it useful to calculate by hand or Excel the prices of the options using the Black—Scholes—Merton model the in the first instance. For sake of simplicity, use European options on non-dividend-paying stock. For each option strategy they should explain carefully what the strategy is attempting to achieve, including an indication, in general terms, of what the payoffs from the strategy might be (in terms of stock price decreases). They should base their analysis on the information provided up to 1 January 2019, and form strategies for the year to 1 January 2020. They do not need to conduct additional research on IBM to write your assignment. They should state the initial payments or receipts in respect of each strategy.

Research: the Impact of a Primary Prevention Program


Locate at least five peer-reviewed articles addressing a primary prevention program that has been used successfully in a community setting. Select at least one that is like your selected community issue (Texas Immigration issue). Present these in an annotated bibliography format. Include, if provided, the following information for each:

  • What is the general population being studied (any demographics: were these mostly in the U.S., what ethnic group is represented, etc.)?
  • How was the sample selected (Were all respondents used? Was the selection random?)?
  • How was the questionnaire used tested (what were the psychometric properties of the data collection instrumentation)?
  • What statistical method was used to analyze the data?
  • What were the findings (include their strength and direction, plus any identified ethical concerns)?
  • What was your assessment of the study design?
  • How do these findings fit within your area of interest?

Add a paragraph that elaborates on how you believe one of these prevention programs might work or be applied within your community. Provide detailed examples that explain why, based on your topic for the Signature Assignment.

Support your assignment with at least five peer-reviewed research articles published in the past 5 years. In addition to these specified resources, other appropriate scholarly resources, including seminal articles, may be included. Length: 5 pages, not including title and reference pages

Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Research: impacts of information technology on current world issues.

This assignment has two goals: 1) have students, via research, increase their understanding of impacts of information
technology on current world issues, and 2) learn to correctly use the tools and techniques within Word to format a research
paper, including use of available References and citation tools. These skills will be valuable throughout a student’s
academic career.
The paper will require a title page, NO abstract, three to five full pages of content with incorporation of a minimum of 3
external resources from credible sources and a Works Cited/References page. Wikipedia and similar general information
sites, blogs or discussion groups are not considered creditable sources for a research project. No more than 10% of the
paper may be in the form of a direct citation from an external source. Choose your topic from the list of topics that follow
these organization steps.
Paper organization
Open Word and save a blank document with the following name:
“Student’s LastNameFirstInitial Research Paper”
The paper should be organized in the following way:
1. Title page:
a. Center in the middle of the page (horizontally and vertically) the title (subject) of the paper and below that
your name
2. Body of the paper:
a. Use 12-point Arial font
b. Set the margins at 1”
c. Entire paper should be double-spaced
d. Length – 3-5 full pages, not counting the title page or the References page.
e. Include a minimum of 3 APA-formatted citations and related References page. Every reference must be cited
at least once, and every citation have an entry in the References list. If you are not familiar with APA format,
it is recommended that you use the References feature in Word for your citations and Reference List or refer
to the “Citing and Writing” option under the Resources/Library/Get Help area in the LEO classroom. It is
important to review the final format for APA-style correctness even if generated by Word.
f. Include at least two (2) informational footnotes. Footnotes are not used to list a reference! Footnotes contain
information about the topic to which the footnote has been attached.
g. Place the references on a separate page following the body of the paper. Note: Use a hard return (CTRL
Enter) after the end of your paper body and the start of the References page.

3. Organization of the content of the paper:
Include the following sections in the paper (include, in bold, the headings identified here):
a. Introduction – Identify the issue or idea. Explain why the topic was selected and what you are trying to
achieve (what is your end goal). The introduction should not be more than half a page; details will be
discussed in the follow-on areas.
b. Areas of interest, activity or issue – Define the issue or idea in greater detail. Define the specific problem
or problems or new idea. Identify other underlining or related issues as well as dependencies. Explain what
impacts will result if not addressed.
c. Research Findings – Summarize your research findings and what they contribute to the study of the issue
or idea. You must identify (cite) the sources of the research or class material related to your topic that you
include in the findings.
d. Proposed solution(s), idea(s), courses of action(s). List solutions, ideas or courses of action with an
analysis of its effectiveness (how will your suggestions affect or change the current situation). If more than
one idea is suggested, provide an analysis that covers all proposed suggestions.
e. Conclusion – Summarize the conclusions of your paper.
A list of topics from which students can choose is provided here:
Topics for Research Paper
The focus of the paper should be on one of the following:
1. How has information technology led to the struggle between online and brick-and-mortar stores? What do the
next 5-10 years look like?
2. How has information technology opened up the potential for 5G networks? Are there any downsides to
the implementation of this technology?
3. How has information technology impacted the use of robots in your local stores?
4. How has information technology supported the development of monopolies – Amazon, Microsoft, telecom
companies? Will these monopolies survive?
5. How has information technology supported the development of facial recognition software and the current issues
related to its use?
6. How has information technology led to the use of biometrics and the potential for rise of an International “Big
7. How has information technology led to the development of the Internet of Things and the concern about the
impact of privacy laws (or lack thereof) on the IOT?
8. How has information technology supported the development of Facebook and other social media sites? Should
social media sites be regulated?
9. Who/what is Huawei and what are the issues the U.S. and other countries are having with Huawei?
10. How has information technology changed the political process within the past 5 years?
Writing Quality for the Research Paper

• All Grammar, Verb Tenses, Pronouns, Spelling, Punctuation, and Writing Competency should be without error.
• Be particularly careful about mis-matching a noun and pronoun. For example, if you say “A person does this…” then do
not use “their” or “they” when referring to that person. “Person” is singular; “their” or “they” is plural.
• Remember: there is not their, your is not you’re, its is not it’s, too is not to or two, site is not cite, and who should be
used after an individual, not that. For example, “the person WHO made the speech” not “the person THAT made the
• in the previous sentence. It is more business-like to say “In a professional paper one should not use contractions,”
rather than saying, “In a professional paper you don’t use contractions.”
• In a professional paper one does not use contractions (doesn’t, don’t, etc.) and one
does not use the personal I, you or your. Use the impersonal as in the previous
sentence. It is more business-like to say “In a professional paper one should not use
contractions,” rather than saying, “In a professional paper you don’t use contractions.”
• Remember: spell-check, then proofread. Better yet, have a friend or colleague read it before submitting it. Read it out
loud to yourself. Read it as if you are submitting it to your boss.
Grading Criteria
Paper Mechanics
Format- title pg,
font, margins, paper
0.5 Title page included: Arial 12-point font used; margins set at 1″;
body of the paper is 3-5 pages, double spaced. The title page
and References page are not counted as part of the 3-5 pages of
APA work –
citations and
0.5 A minimum of 3 correctly formatted citations matched to
references; both citations and references in APA format.
Footnotes 0.5 A minimum of 2 footnotes that contain additional information
but are NOT references.
Mechanicsgrammar, spelling,
1.5 Grammar, spellings, and punctuation correct throughout the
Introduction 2 This is a summary of the topic. Simply identify the issue
without going into great detail, explain why was the topic
selected and what the you are trying to achieve (what is your
end goal). The introduction should not be more than half a
page; details will be discussed in the follow-on areas.
Issue 2.0 Define the issue or idea. Define the specific problem or
problems or new idea. Identify other underlying or related
issues as well as dependencies. Explain what impacts will
result if not addressed.
Findings 2.0 Identify research or class material related to your topic.
Summarize your findings and what they contribute to the
study of the issue or idea. Sources must be identified in
citations and the related References list.
Solutions/actions 3.0 List solution, idea or courses of action with an analysis of its
effectiveness (how will your suggestions affect or change the
current situation). If more than one idea is suggested,
provide an analysis that covers all proposed suggestions.
Conclusion 2 Summarize the conclusions of your paper. In a paragraph
briefly identify the issue, the findings, your proposed
solution/actions. However, do not simply repeat the words in
the previous sections.
You can find instructions on how to use the References tool in Word on a PC or on a Mac in a file included in the
Assignment link.

Financial management and behavioral corporate decision making


Behavioural finance seeks to explain financial phenomena based on non-rational behaviour amongst investors. Discuss the critical literature in this field using relevant and recent authoritative sources and assess how behavioural finance can be applied in the context of corporate finance i.e. in linking the behavioural characteristics of top executives and their decision-making.


  1. You are required to write an academic essay of no less than 700 and no more than 1000 words (not including bibliography).
  2. You must have used exactly eight sources of published literary sources.
  3. The tutor will provide three out of the eight sources.
  4. You are required to obtain five of the required eight sources independently

Assessment Criteria:

Criteria:Standard of academic writingWeight = 30%Critical DiscussionWeight = 40%Quality of Literature
90 – 99Excellent proofreading.Submission completely free of any spelling or grammatical errors. AND Completely free of any Referencing errors (Harvard System). AND Essay is structured into paragraphs, with substance of each paragraph relating to a common theme, and the ending of each paragraph linking with the beginning of the next. AND Exceptional calibre of writing that is fit for a published journal article.Identifies the most up-to-date and relevant arguments. ANDCritically discusses the arguments. AND It is very clear to see that the candidate has drawn logical conclusion based on the full spectrum of evidence. AND Includes authentic voice of an exceptional professional standard in academia.All of the sources used are recent and from authoritative scholarly publications. AND more than one of the sources used has been authored by the candidate.
80 – 89Excellent proofreading. AND Submission completely free of any spelling or grammatical errors. AND Completely free of any Referencing errors (Harvard System). AND Essay is structured into paragraphs, with substance of each paragraph relating to a common theme, and the ending of each paragraph linking with the beginning of the next. AND Professional standard of writing of a calibre that is outstanding for a postgraduate submission.Identifies the most up-to-date and relevant arguments. AND Critically discusses the arguments. AND It is very clear to see that the candidate has drawn logical conclusion based on the full spectrum of evidence. AND Includes authentic voice of a professional standard in academia that is exceptional for a postgraduate submission.All of the sources used are recent and from authoritative scholarly publications. AND one of the sources used has been authored by the candidate.
70 – 79Excellent proof-reading. ANDSubmission completely free of any spelling or grammatical errors. AND Completely free of any Referencing errors (Harvard System). AND Essay is structured into paragraphs, with substance of each paragraph relating to a common theme, and the ending of each paragraph linking with the beginning of the next. AND Excellent standard of writing for a postgraduate student submission.

statistical report with economic concept and theory


This assignment consists of two reports. The first report involves extracting economic data from internet sources. It will also examine your ability to present data using an Excel spreadsheet and interpret the data using appropriate economic theory. It is worth 40% of the assignment mark. The second report will cover survey analysis using SPSS. It will assess your ability to set up and conduct hypothesis tests and to interpret their results. The second report will be worth 60% of the assignment mark. This assignment represents 75% of the overall module mark.

The report should include the following sections: • Title page
• Table of contents
• Report 1 (Excel)

  • Report 2 (SPSS)

Part 1 and Part 2 should both have an Introduction, Conclusion, References and Ap- pendix.

Information about Submission:

copy does not have to be submitted. You will need to produce your work in a single Word document. This will mean that any data and charts you produce in Excel or SPSS will need to be imported (copied) into Word. I recommend to upload a pdf version of your report onto turnitin to ensure that all graphs and tables are correctly displayed. Furthermore,


Turnitin only accepts pdf or word (.doc/.docx) documents. Any other formats cannot be opened and will receive a mark of 0.

1 Data analysis using Excel (Report 1)

You are asked to prepare a statistical brief about the economic development of the United Kingdom for the period 2005 to 2018. You will have to compare the development in the UK with one other country. Do not choose the other country randomly – you will have to provide a justification why you think that the comparison is of interest for a wider audience.

Report format and layout

Make sure that Report 1 contains the following sections:

  • Introduction • Main Body • Conclusion • References • Appendix

The work should be neat and tidy and easy to read. Also, it is very important to use a consistent reference style for both in-text citations and the list of references displayed at the end of the report. Any data should go into the appendix. Note that also the data in the appendix has to be presented neatly and easy to read. Do not just copy and paste the data from the statistical webpage. This part should not be longer than 5 pages including any appendices.

You will have to complete the following tasks:

Task 1 – Data Collection

Download the following data from the OECD website into Excel:
1. Annual real GDP data for the UK for the period 2005 – 2018.


  1. Annual real GDP data for one other countries of your choice for the period 2005 – 2018.
  2. Inflation rate, Consumer prices – all items, for the period 2005 – 2018 (for the UK and the other country you have selected)

You will realise that there are many different types of GDP available on the OECD webpage. It does not matter if you select the output, the expenditure or the income approach – they all will be very similar. Select the approach that is available. The real GDP is often referred to as GDP at constant prices. To be able to compare the GDP of the UK with the GDP of another country, you have to ensure that both are measured in the same currency, e.g. US Dollars. With respect to inflation, select the measure ”Growth on previous period”.

Add all the raw data into the appendix of Part 1. Do not forget to present the data in a user-friendly way. Also state precisely which data you have selected (Hint: Meta data information, which can be accessed through clicking on the ‘i’ next to the variable name.)

Task 2 – Calculations and descriptive statistics

  • Calculate the annual growth rate of UK real GDP. The formula for the growth

rate is:

GDP growtht = GDPt − GDPt−1 (1) GDPt−1

Add the column / row of economic growth to your raw dataset in the appendix.

  • Calculate the mean economic growth and inflation rate.
  • Present numeric descriptive statistics (Mean, Median, Max, Min, Std. Dev. and Skewness) for the level of real GDP, real GDP growth, inflation rate. The descrip- tive statistics table has to be presented in the main body of your report.

Task 3 – Graphical Methods

You have to produce three charts:

  1. Create one chart that compares the real GDP growth rate from 2005 – 2018 of the UK with the other country you have selected.


  1. Create one chart that compares mean real GDP growth rates for the UK and the other country you have selected.
  2. Create one chart which shows the relationship between real GDP growth and inflation. Advice: Pool the data for the UK and the other country you have selected.

You have to choose the chart type which you think is most appropriate. Charts have to be clearly labelled and presented. The charts have to be included in the main body of the report.

Task 4 – Write a statistical brief

Using the charts and the numerical descriptive statistics to write a report on the economic development of the UK since 2006. You have to describe your charts and explain any patterns of interest. Good answers will be able to link the observations with economic theory. Include the following in each section of the report:

Introdction: Provide a outline of the topic of your report and highlight its relevance. Also, justify the selection of the other country (word limit: 150).

10 marks

Main Body: This part contains your analysis and interpretation of your findings. All charts and the descriptive statistics table have to be presented in this section. Do not use bullet points – this is a report not a power point presentation (word limit: 600).

65 marks

Conclusion: Conclude your report by summarising your findings, provide an outlook for further investigations and / or policy recommendations (word limit: 150).

10 marks

References: Add a reference section at the end of the report conforming to the (British) Harvard-style referencing. Present here all the source you have used throughout this report.

Appendix: Include all the raw data in this section. Ensure that the data is well pre- sented. Add here also any formulas and commands you have used to generate your statistics.


The overall formatting of the report, e.g. how the references and the data in the appendix are presented, is worth 15 marks.

English: Argumentative essay

English: Argumentative essay

For the Final Exam, you will make an argument by choosing from ONE of the two prompts below. It must be in correct MLA format for style any quotations, citations, and the Works Cited. It must be in formal, academic style with no contractions, second person, or first person. Remember to avoid saying “I believe,” “I think,” or “In my opinion” plus any variations. It must be at least 1000 words, with correct heading, page number, and title. As always, everything must be Times New Roman 12 point font double-spaced with no empty lines except for those before the Works Cited. Turn it in using Microsoft Word or PDF.

Prompt : Write an argumentative essay on who would win in a fight: a Girl Scout who can magically summon anything from a hardware store instantly, but has palms that permanently stick to whatever they touch OR a Goose the size of a regular horse that can breathe fire but has terrible hiccups. These two are fighting on a completely empty but enclosed football stadium. Be super creative, but keep in mind academic language and formal tone, meaning no first person. At least two sources are required with a Works Cited. This is a completely fictional argument with fictional characteristics, look at it from all possible perspectives! Your research must be logical, even as you apply it to the fictional fight.

This prompt requires you to consider Rhetorical Situation (Audience, Purpose, Genre, Stance, Context, Medium) and still use formal tone with academic language, something that I have seen many of you improve upon greatly over the semester. With either prompt you choose, you are using this argument as a chance to demonstrate what you have learned throughout the semester and how you have developed your writing skill. Keep in mind a few things: formal tone, developed sentences, avoiding repetition, correct MLA format (includes heading, page number, font, spacing, citations), structure, organization, transitions, and most importantly WINNING OVER YOUR AUDIENCE with appeals to emotion, logic, or character (logic will play the heaviest role in both, followed by character in prompt 1). These are meant to test your writing skill and creativity, so think outside the box! I hope you all write something worthy of the semester we have spent towards this goal.  Good luck!

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